In the past, most business planning is directed towards successful growth or expansion.
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However, for many the current global financial situation has changed this. For many, the focus of the latest business plan is just about survival.
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While the logic of this is understandable in the short term, I would urge readers to go beyond just survival thinking. Some types of survival thinking can actually create more problems than they solve.
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The alternative I would suggest is “Survival Plus”.
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The “Plus” factor is about looking for the opportunities that a change in circumstances presents. Let me explain.
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For many, business will never be the same. So survival tactics can only go so far. The great opportunity for you is to take the lead and start thinking about what your type of business will need to be like in the future.
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Then start planning on the changes you would need to make to start being this success business of the future.

Here are some ideas for your “Survival Plus” business plan
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What systems will you need to create to learn about what your customer’s new goals and problems are?
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How will you go about converting this information into new products and services?
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How will you position your changed or reinvented business?

How will you present and communicate your new business model to your customers or clients?
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How will you measure and asses your new business strategies?
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How will you keep the business development momentum alive?
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I’m happy to respond to any questions or comments you have on this topic

Andrew Smith
The Business Plan Guy