Grasp this and you will be in the top 20% of business managers

 Can you identify with this situation?

If I was to ask you to tell me what a “tactic” is, you would properly respond with a reply that mentioned actions or activities.

 In other words, what you have to do to get a result And I’d he happy with that.

 Next if I asked you to tell me what “strategy” is, there may be a silent pause. When you did start speaking, it’s likely that your confidence level will have dropped and your reply will contain words like “how to” and again some action words.

 The point I am trying to make is that it is likely that there is not a big difference in the meaning you give to the world “Strategy” and “Tactics“.

 So let me see if I can rectify this – and give you the potential for greater success in every important result getting opportunity.

Meaning of the words
Let me start by giving you one of my favourite and most practical definitions of strategy.

 “Strategy is the simple fundamental logic of how you intend to achieve a predefined result”

 Good strategy is frequently expressed by describing what you are going to put in place to achieve a certain result.

 So strategy is usually about the complete big or bigger picture solution.

 And “tactics”. Tactics are the actions that will be needed to fulfil the strategy.

 Now here’s the payoff for you
Nine time out of ten, strategy can be explained in just a few simple sentences. Sentences that are constructed with simple easy-to-understand language.

 So we are talking one page or less of writing.  Just imagine if politicians did this all of the time.

 What this means for you is:

  • (a) you can get your head around it – it’s not complex
  • (b) You can use everyday common sense. You can quickly ask yourself, “Will this strategy or solution package, likely give me or us the results we are seeking?”

 Just think about how many poor business decisions you or your colleagues have made because you or they used tactics rather than strategy as your prime decision making tool.

 Let me leave you with this

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat”  Sun Tzu

 Andrew Smith

The Business Plan Guy