In Part 1 of this article, I covered the first part of your 100 day business plan. The focus was on functional vision.
In other words, it was about you getting clear on what your business would look like and be like if it were functioning effectively.
The next logical step in your 100 day plan is to be able to answer the question: “how will I (or we) make this happen?
In this post I will show you a simple way to design the “how-to” section of your 100 day plan. So this is about strategy, or to be precise strategy design.
The first strategy tool I need to show you is the art of simplification. I believe that simplification is the ultimate form of sophistication.
Remember, this is a 100 day business action plan. Simplicity is essential. If it’s going to work, it has to be simple for you (or your team) to understand and do.
So here is what you need to do.
In Part 1 of this article, you prepared a one or two page document that:
(a) identified the important key functions that are the basis of how you operate or do business. Marketing and financial management were mentioned as potential examples.
(b) described what it would look like or be like if these functions were working effectively.
Your first step in the making it happen process, is about setting some priorities. You can’t do it all at once. If you spread yourself too thinly, you will surely fail.
So do this.
Carefully read through your one or two page vision document (from Part 1). Then select just two or three vision goal that you believe would move your business forward.
Only you will know what these should be, but let me repeat a couple of examples vision goals I gave you in Part 1:
Example 1: “We have a great understanding of what our customers want in terms of value for money.”
Example 2: “We are able to relate well to our clients and describe the benefits or our services in ways that motivates them to buy.”
Again, let me remind you to keep it simple and just go for two or three functional improvement goals. In you next 100 day plan you can select another two or three for the making it happen process.
Take a fresh sheet of paper. At the top, give your page the title: “100 Day Plan – Making It Happen Solutions”
Next list your two or three selected vision goals. Start with the words “Our selected focus goals for this 100 day plan are:” (then list your selected items.)
Your next task is a simple one. All that is required is that you name or identify the solutions you will need to address each chosen goal.
So let me show you by example. Here is what your page might look like:
100 Day Plan – Making It Happen Solutions
Our two selected functional improvement goals are:
1. We have a great understanding of what our customers want in terms of value for money.
2: We are able to relate well to our clients and describe the benefits or our services in
ways that motivates them to buy.
Making It Happen Strategy
For goal number one, we will implement a “Customer Survey Process”.
The purpose of this survey will be to better understand our customer’s perceptions
on value for money as they see it.
For goal number two, we will implement a “Client Relationship Plan”
The purpose of this plan is to:
(a) Establish ways that we can better get to know and relate to the 20% of customers
that provide the bulk of our income.
(b) Engage a professional copywriter to translate our products technical features into
simpler customer benefit language that is more likely to stimulate sales.
As you can see, all this one page document needs to do is:
(a) List the improvement goals that you have selected to work on
(b) Name (or describe) the process or processes or solutions that you believe will be needed to bring about the improvements required.
As well as naming the solution, it is a good idea to write a brief “purpose” statement for each solution process. This starts to clarify your improvement intentions.
If you have trouble naming the solution required for a particular goal, all you need to do is write the goal or a shortened version of it and add the words “Solution Process”.
So for example goal 1 “We have a great understanding of what our customers want in terms of value for money” – you could call this:
“The understanding of what of what our customers want in terms of value for money solution plan.”
In other words, just add the words “solution plan” to the goal.
Now this may seem a gross simplification to you, but I promise it will still work.
What about the action steps?
In Part 3 of this article, I will, show you how to translate any solution plan name into simple action steps that you can do.
The Business Plan Guy