Definitions

“Goals” and “Objectives”: Know the difference, get better results

Wednesday, March 5th, 2008

Most think of “Goals” and “Objectives” as being pretty much the same thing. However, if you want to convert creative ideas into concrete results, there is an important difference.
So that I can best demonstrate the difference, let me start with some definitions.
An “Objective” is a specific description of what is required to be achieved. They […]