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“…the fact that business is in for a tough time will make business even more interesting…”

Wednesday, July 30th, 2008

This interesting headline appeared in a recent issue of The Wall Street Journal. 
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At first glance, one might get the impression that this is the press talking their way into an economic recession. But it’s the exact opposite.  
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As you read on, it turns out this is an advertisement by Fortune magazine. The statement “…the fact that business is in […]

The Marketing Plan - An Alternative Approach

Thursday, March 27th, 2008

A major part of any good business plan will be the marketing plan.
For some, the marketing plan - is the business plan.
Any way you look at it, your marketing plan deserves serious consideration.
The usual approach is to start with the product or service, and then think through the steps that you or your team will […]

On Strategy and Tactics

Friday, March 14th, 2008

About 15 years ago, I had two different mentors teach me and coach me on the topics of Strategy and Tactics.
Each was knowledgeable, experienced and passionate, so I have developed a high interest and respect for these two success concepts.
I’m working on an article to succinctly describe what each is, how they differ and how […]

Mark Twain on Business Plans

Thursday, March 6th, 2008

“The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.”
Mark Twain