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How to Write a Business Plan (Chapter 2)
By Andrew Smith | October 30, 2009
In Part 2 (this article), I will provide you with information on how to design your business plan using the “What needs fixing” approach.
To explain how this works, let’s look at a couple of simple diagrams.
In the above diagram there is a box on the left marked “A”. Let this represent your current situation – it’s where you are now.
Next, let the larger circle on the right represent your desired situation – or the goal you wish to achieve.
So the purpose of your business plan is to answer the question “How do I/we get from “A” to “B”?
However, in reality your road is not a clear pathway. It’s likely that you have obstacles or barriers that are slowing you down or maybe completely blocking your pathway and progress.
This is represented in the diagram below:
Based on this way of illustrating the problem, the purpose of your business plan is to devise a way of overcoming theses obstacles or finding an alternative pathway.
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